Digital practice for founder-led brands

Your marketing engine.
The systems behind it.
One guy to call.

Whomaguy is a consulting practice for founder-led brands — operators who built the thing, run the thing, and know exactly where the friction is. Two disciplines, one relationship: marketing that actually performs, and the digital systems behind it that actually scale. No agency theater. No vendor sprawl. No discovery call about a discovery call.

Who this is for

Built for the awkward stage.

You're past scrappy. You're not yet big enough to hire a CMO and a CTO. You're somewhere between $500K and $10M in revenue, you're the person signing every check, and the gap between what your business needs digitally and what you have time to build yourself widens every quarter. That gap is the work.

This is probably you if:

  • You're the founder. The buck stops with you.
  • Your marketing kinda works and you can't quite explain why.
  • Your tech stack is an email inbox and a prayer.
  • Your dashboards lie to you, or there are none at all.
  • You want a builder, not a deck about building.
What we do

Two disciplines, one relationship.

Marketing that performs.

We rebuild the marketing engine so you stop guessing. Attribution that actually attributes. Funnels that show which lever moved which number. Ad accounts that don't burn budget on autopilot. Content systems that turn the work you're already doing into compounding distribution.

Common starting points

Attribution rebuild Paid media audit + reset Lifecycle email overhaul Content engine setup

Systems that scale.

We build the digital infrastructure your brand actually runs on. AI that picks up the phone when nobody else can. Internal tools that compress a week of manual work into a few buttons. Integrations that finally make your hodgepodge of tools talk to each other. A data layer that turns "I think" into "I know."

Common starting points

AI voice agents Internal tooling Integrations & automations Data + reporting infrastructure
How we work

Diagnose. Build. Stay long enough to make sure it holds.

The first conversation is 30 minutes. You tell us what's broken; we tell you whether we can fix it. If we can, you get a scoped fixed-price proposal in 48 hours — no retainer trap, no vendor lock-in, no team you'll never meet. Most engagements run 4 to 12 weeks. Some turn into ongoing partnerships. We let the work decide.

About the guy

One operator. No account manager.

Whomaguy is run by [Full Name]. I spent [X years] inside [industry / role], [specific accomplishment or focus area] for [type of company or clients], before realizing the founders I most wanted to work with were the ones who couldn't afford a full agency and couldn't afford to wait either.

So I built this. The work is mine. The thinking is mine. You won't be passed off to an account manager, because there isn't one.

Recent work

Built for and with operators like:

Current and recent engagements span DTC apparel, independent hospitality, B2B SaaS, and creator-led brands. Detailed case studies launching alongside our first published wins.

"He didn't pitch us a deck. He pitched us a number, and then hit it."

Founder, independent hospitality group
FAQ

The real questions.

What does this actually cost?

Most engagements are between $5,000 and $40,000 depending on scope. Productized offerings have fixed pricing on their pages. We send a real number before you sign anything.

Are you an agency?

No. An agency sells you a roster. Whomaguy is one operator, with a tight network of specialists pulled in when the work calls for it.

How do you handle the marketing-vs.-systems split?

Most engagements touch both. The two wings exist so we can scope clearly, not because the work splits cleanly in practice.

What if I just want a one-off audit?

That's offered as a productized engagement. Fixed price, 10 business days, written deliverable.

Who do you NOT work with?

Pre-revenue founders, agencies hiring us to white-label, and anyone who needs three rounds of approval before a decision gets made.